Thuong is from Vietnam, and she began her PhD studies at Kühne Logistics University (KLU) in June 2025, under the supervision of Prof. Dr. Jan Becker and Prof. Dr. Arne Heinold. Her main research focuses on the field of Marketing.
Before joining the PhD program at KLU, Thuong earned the "Programme Grande École – Grade de Master" degree in Management from NEOMA Business School in France. Her seminar paper, within the corporate finance specialization, explored the topic: “Is there a potential future for cryptocurrency in both roles: as a currency and as an asset?” She also completed an MBA through the French-Vietnamese Center for Management Education (CFVG).
Thuong holds a bachelor's degree in international business from Foreign Trade University in Hanoi, Vietnam.
In addition to her academic background, Thuong has gained working experience in marketing, working with both local and international companies in Vietnam, particularly in the retail and e-commerce sectors. She also worked as a lecturer at FPT Skillking, a digital marketing academy under FPT Education, Vietnam.
